"The importance of innovating, especially in packaging".
EuPhidra is a brand of cosmetic products pertaining to the Zeta Farmaceutici Group dedicated to skin care and health, thus one of the first companies to bring cosmetics into pharmacies.
As an extremely innovative and sustainable brand, EuPhidra has chosen the Eco Low Profile closure for tubes from the Giflor catalogue to crown the new collection of 98% natural shower gels "Floreali" tubes packages.
The chosen closure is Giflor's ELP 772-50 cap, the main feature of which is the reduction of used plastic by 50% (compared to traditional tube closure systems), as well as decreasing energy consumption during production.
Just to mention some figures, using the ELP tube system means +25% of packout (whole tube) and -50% of logistic costs (cap only).
This brand-new launch marks a fundamental milestone on the path towards sustainable packaging, where Giflor is proud to accompany alongside such a prestigious Italian brand.
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