“A long lasting partnership for a new beauty ritual”
The packaging industry is constantly evolving, but there are partnerships that last over the years and manage to always create something innovative and special.
Like the longstanding partnership between Pierpaoli and Giflor, that, in recent months, have been working side by side on a project for Anthyllis, a brand of certified natural cosmetics made in Italy with ingredients of bio-origin. The "secret element" of this line is the organic green tea extract, which ensures regenerative and dermo purifying properties that enhance the natural beauty of the skin.
To complete the pack of Anthyllis micellar water - a light, liquid cleansing solution, Pierpaoli needed the right cap to help the overall packaging conveying the naturalness typical of the product’s formulation with simplicity and elegance, and guaranteeing an effective sealing for such a complex liquid.
Giflor’s response to these requirements was one of its top seller articles. For the Anthyllis micellar water, the right match was the Just Colors 850 flip-top cap in white color, a solution with a minimalist but refined design, able to catch the attention and, at the same time, to make the consumer perceive an immediate feeling of comfort.
"Giflor has been our partner in the supply of closures for cosmetic products for a very long time”, said Pierpaoli's marketing department. “With the suggestion of the cap article 850 and its bold profile, Giflor perfectly understood the aesthetic requirements we needed to achieve an elegant and minimal product layout, coordinated with the rest of the line."
Suitable for bottles with a 50mm diameter, with its double wall the cap article 850 provides a strong visual impact for any product that needs to stand out on the shelf. “Applying it to Anthyllis micellar water”, said Pierpaoli's marketing department, "we achieved an aesthetic rendering perfectly aligned with our graphic design. In addition to that, the ergonomics and functionality of the cap contributed to guarantee a flawless dispensing solution".
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