AmidoMio

Zeta Farmaceutici choose Giflor for the AmidoMio brand restyling

What is the positioning of AmidoMio products?
AmidoMio is a complete line for the hygiene and care of sensitive, delicate, and atopy-prone skin. A leading brand in pharmacies and parapharmacies, it meets the everyday needs of the whole family. It deeply hydrates the skin and helps reduce itching, redness, and irritation thanks to its highly tolerable formulation, which ensures immediate relief and long-lasting protection.
It is an actual cosmetic treatment suitable for the skin of children, adults, and older people. It contains rice starch, an ultra-fine natural powder that, among all starches, has the most remarkable ability to retain water: it can absorb up to 50% of its weight, swelling and forming a protective film that gradually releases active ingredients while adhering gently to the skin.

How was this line created?
In 2001, Zeta Farmaceutici, the Company that developed and produces AmidoMio, had a simple yet innovative idea: to extend the beneficial potential of rice starch to all sensitive skin. Valued for its soothing, refreshing, and moisturizing properties, rice starch has always been a remedy for the delicate skin of children, often reddened by heat or contact with clothing. Its extraordinary protective and soothing capacity makes it the ideal ingredient for creating a line dedicated not only to children but also to all people experiencing the challenges of fragile, dry, and sensitive skin.

What led the Company to choose the GIFLOR cap for these products?
2025 marks a significant restyling of the entire line, encompassing both formulations and graphic design. While preserving the brand’s heritage, the Company decided to enhance its aesthetic appeal by linking it to key concepts of delicacy, pleasantness, freshness, and, above all, safety. The GIFLOR 855 cap is a perfect fit for this project, as it offers a solution that emphasizes the innovation of the line while providing safety and ease of use.

How does the GIFLOR cap contribute to the success of the product?
The 855 cap contributes to the visual identity of our brand, making AmidoMio recognizable in all pharmacies and parapharmacies for its simple and clear packaging. The 855 cap, with its shape and technical features, is perfectly aligned with our brand promise.

The GIFLOR 855 cap has the following features: