COMMUNICATE THROUGH YOUR PACKAGING
Published 16 June 2020
In the food sector, packaging now plays an increasingly important role in guiding consumer choices. With an increasingly wide and varied range of products, the different packs are able to convey effective messages and unique and distinctive sensations to the consumer through their shapes, colours and materials, thereby capturing the attention of those who browse both the real shelves in a supermarket and the virtual ones on an e-commerce platform.
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