Our Italian partner Bottega Verde has launched a new product line focused on circular economy and carbon neutrality.
The NaturaPro line, dedicated to hair care and beauty, features professional and sustainable formulas.
The four products are based on plant-based Phytokeratin, with key active ingredients including rice water, sourced from a circular economy process, and black oats, obtained using carbon-neutral technology.
The shampoo contains biodegradable surfactants, while the conditioner and hair mask include a special emulsifier that helps rinse hair more quickly, allowing for reduced water usage.
Bottega Verde’s commitment to sustainability also extends to its packaging. Thanks to the use of Giflor’s 856|857 cap made from 100% PCR (Post-Consumer Recycled material), the packaging reaches 50% recycled plastic content.
With a perfect closure system enhanced by a satisfying click sound, Giflor caps prevent accidental openings and product leakage during transport.
